These are the benefits of our location-based proposition
Our location-based advertising services help you reach your consumers both online and offline. We ensure that your brand's message reaches the right audience, at the right time, through the right media channel, and at the right location. Here are all the benefits of our location-based advertising proposition.
Data
We know that (location) data is the key to successful advertising campaigns. We understand that having the right data and knowing how to use it effectively can solve even the most complex challenges in advertising. Whether you’re planning a campaign or evaluating its results, we know how to use data effectively. We both have the data and the ability to unlock its full potential. We guarantee the use of privacy- and GDPR-compliant data sources for our campaigns and interpret campaign results in the most insightful ways.
Dashboards
Raw numbers, Excel files, PDFs – we understand how frustrating they can be in a marketer’s life. That’s why we make it easier for our clients with a solid approach: interactive dashboards. Our interactive dashboards provide all the relevant information the day after your campaign starts.
No more waiting for disorganized or unclear data. Our state-of-the-art dashboards are fully customizable, specifically tailored to your needs, and display every piece of information, from heatmaps to live banners and insights from the operational team on the key aspects of your campaigns.
Omnichannel
An omni-channel marketing approach integrates multiple channels – such as Digital Audio, Mobile Display, DOOH, and Connected TV – to reach customers at the most relevant places and moments. By addressing the individual preferences and behaviors of consumers, we create a seamless brand experience that accounts for the use of multiple channels.
Location-based advertising strengthens this omni-channel strategy by using geographic data to deliver personalized and contextually relevant experiences. By targeting consumers based on their location, we help businesses drive meaningful interactions and build long-lasting relationships.
Sync
Synchronize your omni-channel campaigns with mJourney Sync. We offer unique ways to synchronize campaigns across multiple channels, such as Household Sync for Connected TV and DOOH synchronization with Mobile Display, maximizing brand impact and reach.
Household Sync: With Household Sync, we enhance brand impact by synchronizing Connected TV ads with ads on other devices within the same household. This ensures a consistent message throughout the entire customer journey, from awareness to action, and strengthens the connection with all family members through targeted, location-based touchpoints.
DOOH Synchronization: With DOOH synchronization, we can retarget consumers near digital out-of-home (DOOH) screens via Mobile Display ads, tracking their behavior when they visit stores. By approaching users based on location and the context of their physical environment, we create valuable interactions that lead to footfall and customer loyalty.
Creatives
With solutions from creative industry leaders like Celtra, we can create fast-loading banners that are visible, customizable, and engaging. These banners are equipped with dynamic features, such as weather or location-based advertising options. Whether it’s video, images, or audio, we ensure that your message effectively reaches potential customers.
Buying power
As part of the Candid platform, mJourney benefits from unparalleled purchasing power in technology, data, and media. This provides access to premium solutions and competitive rates, enabling us to deliver maximum value for your campaigns.
