Local and personal

Are you a retailer with physical stores? A city marketer? And do you want to attract your target audience to a specific location? mJourney is the omnichannel location-based advertising specialist. We help you connect with your audience locally and personally through various media channels.

What we do

We amplify your brand with our omnichannel, location-based advertising solutions. By combining your ambition with our expertise, we make campaigns more effective, more efficient, and demonstrably more valuable. Strategic insight, creative power, and technical expertise come together in one powerful approach that delivers results. You benefit from a highly qualified omnichannel network, measurable business impact, leading-edge technology, and complete transparency.

With AI, new heights can be achieved. By leveraging AI and machine learning intelligently, we analyze user behavior in depth and refine our targeting for maximum impact. We connect digital and physical experiences into one powerful brand journey that truly resonates. Thanks to our flexibility, we respond quickly to changing customer needs and real-time data. This keeps campaigns continuously evolving and always optimized for results.

Our rates

mJourney provides a transparent proposal based on your needs, clearly outlining what you can expect from us. No hourly rates or consultancy fees. We work with straightforward all-in-one pricing, so you know exactly where you stand from the start. Our rates are CPM-based and depend on factors such as target audiences, creative development, applied technologies, and the selected channels and publishers. With our product, you choose simplicity: one clear price and a solution that can be deployed quickly and effortlessly.

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Local, digital, and programmatic

We leverage existing location-based data tools while continuously developing new products and services. At the same time, we actively explore promising emerging technologies. We target by region, city, or postal code area, activating a wide range of online and offline media channels, including (Digital) Out of Home, Mobile Display, local newspapers, Connected TV, Digital Audio, and print leaflets powered by an extensive network of data providers.

We set clear objectives at different levels: Awareness, Consideration, and Action. Based on these goals, we define the corresponding KPIs, such as Footfall and (re)targeting the right audience at the location. This way, we achieve concrete results, including the number of impressions, visitors, and cost per visitor.

Key partners

Our data, advertising, channels, and technology partners provide advanced solutions to improve your advertising efforts:

Delivers advanced location data and insights for real-time targeting, enhancing footfall measurement and compliance.
Enhances campaign engagement and tracking with customizable QR codes, simplifying access to digital content.
A leading out-of-home advertising operator with a rapidly growing OOH network in the Netherlands and across Europe, delivering strong visibility and impact through both digital and traditional out-of-home locations.
Provides a digital signage platform for managing and monetizing DOOH advertising, enabling seamless and scalable ad campaigns.
Offers planning tools, heatmaps for region visualization, and retail consultancy for location-based expansion, integrating digital channels with GIS for precise targeting.
Provides creative management solutions for developing, deploying, and optimizing high-quality digital ads across various platforms.
A design automation platform that streamlines the creation of visually stunning and consistent ad campaigns across different channels.
Offers security solutions to ensure data privacy and protection, enhancing the integrity of your advertising efforts.
A leading media company offering a wide range of advertising solutions across print, digital, and broadcast channels, ensuring extensive reach and impact.
Market leader in out-of-home advertising in the Netherlands, reaching over 60% of the country weekly through 12,000+ street furniture and europanels and 3,300+ digital screens, from retail locations and stations to highways.
A comprehensive platform for planning, executing, and measuring digital media campaigns across multiple channels.
Ensures ad placements are safe, viewable, and free from fraud by providing verification technology and actionable insights.
A global leader in outdoor advertising, offering high-impact ad placements in prime locations to maximize visibility and engagement.
A mapping software that visualizes data geographically, aiding in strategic planning and targeted advertising efforts.
One of the largest media companies in the Netherlands, reaching over 12 million people through strong brands such as De Telegraaf, Metro, Dumpert and regional newspapers, while offering tailored end-to-end solutions across strategy, creation, data and reach.
Facilitates omnichannel media buying with programmatic geofencing, cross-device targeting, and detailed audience insights.
Offers innovative rich media ad solutions, enabling interactive and engaging advertisements that captivate audiences.
Specializes in contextual data solutions, enabling brand-safe, relevant, and effective ad placements through advanced contextual targeting.
Specializes in DOOH with dynamic ad solutions and granular customization, offering comprehensive audience targeting and measurement.

Get to know us

Our experienced team consists of skilled specialists who know how to use AI capabilities to their fullest in this fast-paced, digital, data- and AI-driven world. Over the past two years, the team has been honing the industry-leading technologies and has co-piloted various AI solutions to ensure the quality and performance of our clients’ success.

Meet the team
Erik Peelen_04_1x1 (1)

Erik Peelen

Customer Success Manager

Cynthia Openneer

Cynthia Openneer

Commercial Director

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Vladimir Chernichkin  

Head of Operations

Auke Broersma

Auke Boersma

Chief Commercial Officer Candid

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Inna Chernichkina

Campaign Manager

Christiaan van Loon-3

Christiaan van Loon

Head of Business Development

Candid Platform & Live Marketing

mJourney is a product brand within the Candid Platform ecosystem. Candid Platform is an AI-driven marketing ecosystem built to turn real-time signals into real-world business impact. At the core of the platform is Live Marketing: a methodology that continuously analyses audience behaviour, market dynamics and media performance to identify opportunities the moment they arise. Instead of static campaigns and delayed optimisation cycles, Live Marketing enables brands to adapt, activate and scale in real time. Powered by AI infrastructure, proprietary data models and automated workflows, Candid Platform helps brands move faster — from insight to activation — while maintaining full governance, privacy compliance and brand safety.

Within the Candid Platform ecosystem, mJourney is the location intelligence and omnichannel activation layer. By combining real-world mobility data, audience modelling and media activation, mJourney enables brands to reach consumers based on where they are, where they have been and where they are likely to go next. Through the Live Marketing framework, mJourney continuously analyses location signals and behavioural data to identify moments of intent and convert them into measurable outcomes — from store visits and event attendance to brand engagement in the physical world. The result: data-driven location marketing that connects digital media with real-world movement and measurable footfall.

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