Drive in-store visits with location-based advertising

At mJourney it starts with location. Our solutions use advanced location data to deliver relevant, targeted content to consumers, exactly when and where it matters. By cleverly utilizing location information, we help advertisers better understand their audience and approach them at the right moments in their customer journey.

Why location? Location-based technology allows us to gather behavioral insights that help connect the offline and online worlds. Whether it’s attracting visitors to a store, increasing brand awareness in specific regions, or driving engagement during events – with location as the foundation, brands can create targeted, contextually relevant experiences.

At mJourney, the consumer is always at the center. We believe that effective advertising begins with a deep understanding of the consumer – their preferences, behaviors, and needs. By basing our solutions on valuable insights, we help brands communicate with consumers in a way that truly resonates.

Personalization at every stage of the funnel. Whether it’s creating awareness, increasing consideration, or driving action, we focus on each step of the customer journey:

• Awareness: In this phase, we help brands generate awareness by showing relevant and impactful ads to potential customers based on their location and interests.
• Consideration: When consumers are considering which product or brand suits them, we provide personalized and contextually relevant content that further supports them in their decision-making process.
• Action: Finally, we focus on converting consideration into action. By approaching consumers at the right moment and location, we increase the chances of conversion, such as a visit to a store or a specific location.

Tailored personalization. By combining data on location, demographics, and behavior, we can customize messages that align with each customer’s unique journey, without infringing on their privacy. This makes advertising not only more effective but also more customer-friendly.

The power of mJourney lies in an omni-channel approach that helps brands reach their audience across every relevant channel. We focus on innovative channels such as Mobile Display, DOOH, Digital Audio, Native advertising, and Connected TV, allowing us to reach consumers where they are most active.

A cohesive customer experience across multiple channels. Our omni-channel approach enables us to combine channels like Mobile Display, DOOH, Digital Audio, Native advertising, and Connected TV into an integrated strategy. By aligning these channels, we create a consistent experience where the message and brand identity remain uniform across each platform or device. This builds more trust and recognition with the consumer, ultimately leading to higher engagement and a greater chance of conversion. In the future, other channels such as Video, Addressable TV, Door-to-Door, Flyers, and email will also be added.

From awareness to purchase through multiple channels like Digital Audio, Native, and Connected TV. By connecting each point in the customer journey with relevant channels, we enhance the impact of the marketing message. Digital Audio drives engagement while listening to music or podcasts, Native advertising offers a seamless brand experience within online content, and Connected TV reaches viewers with personalized ads on large screens. Together, these channels provide a powerful path to guide consumers from awareness to action.

Footfall analysis is a key element for understanding consumer behavior. At mJourney, we help brands understand and optimize physical visits to stores and locations. By collecting and analyzing footfall data, companies gain valuable insights into visitor patterns, peak moments, and the impact of campaigns on actual visitor flow.

From insights to action. With footfall tracking, we not only measure how many visitors a location receives but also how ads directly influence store visits. These insights empower brands to make data-driven decisions and align their marketing strategy with customer behavior and preferences.

Effectively driving consumers to the store. Our solutions go beyond online engagement: we focus on converting digital interactions into physical store visits. By showing targeted ads at the right moments, we encourage consumers to take action and visit the store. Furthermore, we make the results of these campaigns transparent with metrics like cost per visitor, allowing brands to clearly see the return on their investments and achieve concrete, tangible results.

Insight into results with transparent and detailed reporting. At mJourney, we believe that effective marketing is all about measurable results that align with the set objectives. That’s why we offer comprehensive reporting solutions via dashboards, enabling brands to see exactly how their campaigns are performing and the impact on consumer behavior.

Data-driven decisions. Our dashboards provide in-depth insights into the performance of every campaign, from impressions and engagement to footfall and conversions. This allows brands to continuously optimize their strategy and adjust campaigns based on real-time data.

Transparency and clarity. With our user-friendly dashboards, advertisers get full transparency over their campaign performance. Whether it’s Mobile Display or DOOH – our reports provide a clear picture of ROI, ensuring brands always have insight into the effectiveness of their investments.