Stay up to date with the
latest news
News mJourney! In this overview, we share the most recent news,, including inspiring cases, new collaborations, and trends in digital media and advertising.
Latest news
Meet Auke Boersma
We would like to introduce our mJourney team. Auke Boersma is the Chief Commercial Officer at Candid platform and has 24 years of experience in the digital industry. He focuses on business growth, expansion, and the management of digital solutions and companies, and he holds overall commercial responsibility for initiatives such as mJourney within the Candid platform. We asked him a few questions to learn more about him and his role at mJourney.
20 February 2025
- 2 min. read
Auke Boersma
Meet: Erik Peelen
We’re pleased to introduce Erik Peelen: as Customer Success Manager at mJourney, he is the vital link between our innovative location-based advertising solutions and our clients’ success. With his strategic mindset and years of experience in digital media, Erik helps brands connect with their audiences in a personal and effective way – from onboarding to delivering measurable growth.
Erik builds and maintains strong client relationships, guides brands in setting up and optimizing omnichannel campaigns, and ensures every client gets the most out of mJourney. His passion for innovation, customer development, and results-driven work makes him a driving force behind the growth of both our clients and mJourney itself.
Curious about Erik’s vision on customer success, his approach at mJourney, and what energizes him – both at work and beyond? We asked him a few questions.
23 July 2025
- 3 min. read
Erik Peelen
Meet Christiaan van Loon
We would like to introduce our mJourney team. Christaan van Loon is the Head of Business Development at mJourney and has a passion for growth and innovation in the world of location-based advertising. With his strategic mindset and years of experience, he helps brands reach their target audiences more effectively. His focus? Identifying new opportunities, building strong client relationships, and delivering impactful, data-driven campaigns.
We asked Christaan a few questions to learn more about him, his role at mJourney, and what gives him energy, both in and outside of work.
20 February 2025
- 2 min. read
Christiaan van Loon
Meet Inna Chernichkina
We would like to introduce our mJourney team. Inna Chernichkina is the Campaign Manager at mJourney. Inna has been with mJourney for five years, starting as a QA Specialist before transitioning to Campaign Manager. Inna is passionate about data, process improvement, and art, ensuring everything runs smoothly. We asked her a few questions to find out more about her and her role at mJourney.
19 February 2025
- 2 min. read
Inna Chernichkina
Meet Vladimir Chernichkin
We would like to introduce our mJourney team. Vladimir Chernichkin is Head of AdOperations at mJourney. In this interview we delve into his role in driving innovation and operational excellence, to his personal passions and outlook on life. Vladimir gives us an insightful glimpse into the unique culture and expertise that make mJourney stand out in the market.
16 December 2024
- 2 min. read
Vladimir Chernichkin
Meet Cynthia Openneer
We would like to introduce our mJourney team. Cynthia Openneer is our newest team member and recently started as Commercial Director. With more than 20 years of experience in both strategic and tactical roles within the media industry, she has a deep understanding of advertisers' needs and the value of integrated omnichannel campaigns. We asked her a few questions to find out more about her and her role at mJourney.
2 December 2024
- 3 min. read
Cynthia Openneer
Recent cases
- Digital innovation with great customers
The Rotterdam Partners Museum Campaign positions Rotterdam as a cultural destination through a data-driven location strategy and targeted geofencing aimed at in-market culture lovers.
The Big 5 campaign positioned The Hague as a cultural destination through a smart omnichannel approach, generating 13,000+ museum visits via DOOH–mobile syncing and geofencing.
Data-driven footfall campaign generates over 22,500 visits to Woonmall Alexandrium and boosts showroom traffic through smart use of DOOH sync and mobile display.
The Almere Centrum Summer campaign positioned the city as a versatile summer destination through a smart, data-driven omnichannel LBA approach, using DOOH–mobile syncing and strategic geofencing.
The hyper-targeted location-based video banner campaign for Hero Goodies reached young mothers at exactly the right moment during the spring break, achieving a strong context match and a 60% View Through Rate.
Emotional audio campaign for Utrecht Marketing reaches 1.9 million listeners and boosts city visits through smart, data-driven targeting.