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News mJourney! In this overview, we share the most recent news,, including inspiring cases, new collaborations, and trends in digital media and advertising.

Latest news

Candid launches Live Marketing

19 March 2026

- 2 min. read

Candid Platform launches Live Marketing: a fully marketing-focused AI environment where advertisers and Candid’s own agencies can manage all their strategy, research, campaigns, and media buying better, faster, and more efficiently—while remaining fully secure and without having to share their data with third parties. “AI will handle 90 percent of all operational marketing tasks in the near future,” Candid predicts.

Competitor conquesting: why the battle for attention is won physically

24 July 2026

- 2 min. read

Most campaigns focus on their own target audience, but miss opportunities where intent is at its highest: with the competitor. With competitor conquesting, we make the battle for attention physical. By deploying geofencing around competitor locations, we reach consumers exactly when they are in the right mindset and actively making choices. At mJourney, we combine hyper-local targeting with real-time activation and footfall measurement. The result is a strategy that isn't just about reach, but about driving tangible impact on behavior. This allows us to influence the decision when it truly matters, resulting in a demonstrably higher visit rate.

Conversational ads: why choice leads to better campaigns

24 July 2026

- 2 min. read

Conversational ads transform broadcasting into a dialogue. By offering users a choice, you create immediate engagement and deeper relevance. At mJourney, we combine this interaction with location and context—ensuring brands ask the right question, at the right time, and in the right place. Through hyper-local mobile display campaigns, we deliver weekly circular offers exactly when and where they matter most: near the store. By combining circular content with smart location data, technology, and real-time optimization, we ensure consumers see relevant deals when the likelihood of purchase is highest. The result: increased reach, enhanced relevance, and a proven boost in store visits.

Digital Flyer Activation

19 March 2026

- 2 min. read

For years, the flyer has been one of the most powerful retail tools to inspire and activate consumers. With mJourney’s Digital Flyer Activation, we extend that strength into the mobile domain. Through hyperlocal mobile display campaigns, we bring weekly flyer offers to consumers at exactly the right time and place—close to the store. By combining flyer content with smart location data, technology, and real-time optimization, we ensure consumers see relevant offers when purchase intent is at its peak. The result: greater reach, higher relevance, and measurable increases in store visits.

Meet: Luyuyang Li

8 May 2026

- 2 min. read

We are pleased to introduce Luyuyang: as a Campaign Manager at mJourney, he is the driving force behind the planning, setup, and optimization of our campaigns. With his analytical mindset and passion for innovative ad tech, Luyuyang helps brands reach their target audiences effectively and through a data-driven approach – from strategy and execution to the realization of measurable results.Erik builds and maintains strong client relationships, guides brands in setting up and optimizing omnichannel campaigns, and ensures every client gets the most out of mJourney. His passion for innovation, customer development, and results-driven work makes him a driving force behind the growth of both our clients and mJourney itself. Curious about Erik’s vision on customer success, his approach at mJourney, and what energizes him – both at work and beyond? We asked him a few questions.
Luyuyang Li

Meet: Erik Peelen

23 July 2025

- 3 min. read

We’re pleased to introduce Erik Peelen: as Customer Success Manager at mJourney, he is the vital link between our innovative location-based advertising solutions and our clients’ success. With his strategic mindset and years of experience in digital media, Erik helps brands connect with their audiences in a personal and effective way – from onboarding to delivering measurable growth. Erik builds and maintains strong client relationships, guides brands in setting up and optimizing omnichannel campaigns, and ensures every client gets the most out of mJourney. His passion for innovation, customer development, and results-driven work makes him a driving force behind the growth of both our clients and mJourney itself. Curious about Erik’s vision on customer success, his approach at mJourney, and what energizes him – both at work and beyond? We asked him a few questions.
Erik Peelen

Recent cases

- Digital innovation with great customers

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Put your store on the radar

How location-based advertising makes retail marketing more effective