These are the benefits of our location-based proposition
Our location-based advertising services help you reach your consumers both online and offline. We ensure that your brand's message reaches the right audience, at the right time, through the right media channel, and at the right location. Here are all the benefits of our location-based advertising proposition.
Data
We know that (location) data is the key to successful advertising campaigns. We understand that having the right data and knowing how to use it effectively can solve even the most complex challenges in advertising. Whether you’re planning a campaign or evaluating its results, we know how to use data effectively. We both have the data and the ability to unlock its full potential. We guarantee the use of privacy- and GDPR-compliant data sources for our campaigns and interpret campaign results in the most insightful ways.
Dashboards
Raw numbers, Excel files, PDFs – we understand how frustrating they can be in a marketer’s life. That’s why we make it easier for our clients with a solid approach: interactive dashboards. Our interactive dashboards provide all the relevant information the day after your campaign starts.
No more waiting for disorganized or unclear data. Our state-of-the-art dashboards are fully customizable, specifically tailored to your needs, and display every piece of information, from heatmaps to live banners and insights from the operational team on the key aspects of your campaigns.
Omnichannel
An omni-channel marketing approach integrates multiple channels – such as Digital Audio, Mobile Display, DOOH, and Connected TV – to reach customers at the most relevant places and moments. By addressing the individual preferences and behaviors of consumers, we create a seamless brand experience that accounts for the use of multiple channels.
Location-based advertising strengthens this omni-channel strategy by using geographic data to deliver personalized and contextually relevant experiences. By targeting consumers based on their location, we help businesses drive meaningful interactions and build long-lasting relationships.
Sync
Synchronize your omni-channel campaigns with mJourney Sync. We offer smart ways to align campaigns across multiple channels, such as Location Sync and DOOH synchronization with Mobile Display. This strengthens brand impact, increases relevance, and maximizes every touchpoint.
Location Sync: With Location Sync, we connect digital campaigns directly to a physical location, such as an event, pop-up store, or retail environment. Using real-time location data, we activate audiences around that location and retarget them across other channels. Visitors or passersby can be re-engaged after their physical presence with a consistent message — for reminder, consideration, or conversion. We can also drive traffic to the location in advance by activating relevant audiences nearby. This extends the impact of a location moment — before, during, and after the visit. The result: more repetition, higher relevance, and measurable impact on footfall and action.
DOOH Synchronization: With DOOH synchronization, we re-engage consumers near digital out-of-home screens through Mobile Display and track their behavior when they visit stores or other locations. By aligning communication with location and context, we create relevant interactions that drive increased visibility, footfall, and long-term brand engagement.
Creatives
With solutions from creative industry leaders like Celtra, we can create fast-loading banners that are visible, customizable, and engaging. These banners are equipped with dynamic features, such as weather or location-based advertising options. Whether it’s video, images, or audio, we ensure that your message effectively reaches potential customers.
Buying power
As part of the Candid platform, mJourney benefits from unparalleled purchasing power in technology, data, and media. This provides access to premium solutions and competitive rates, enabling us to deliver maximum value for your campaigns.
