“As the marketing team of The Hague & Partners, we continuously seek innovative ways to promote The Hague as a cultural destination and attract more visitors to our beautiful museums. For the Big5 Footfall campaign, we partnered with mJourney and are extremely satisfied with the results. Their data-driven omnichannel approach, featuring location-based targeting, dynamic DOOH, and mobile display, effectively reached both national and international tourists. Real-time optimization ensured the budget was used efficiently. Visit targets were comfortably exceeded at a competitive Cost Per Visit, while strong engagement rates confirmed that the message resonated well with the target audience.“
