“With this summer campaign, we successfully attracted more (hospitality) entrepreneurs to our branches in a smart way. Thanks to the data-driven approach, combined with creative and seasonal messaging, we saw not only an increase in visitor numbers, but also greater engagement with our products. In particular, the use of competitor targeting and creative focus on (among others) the BBQ range contributed concretely to the campaign’s success. The collaboration clearly demonstrated how effective location-based advertising can be in delivering tangible results at branch level.“
