“The collaboration with mJourney was primarily focused on gaining clear insight into how many visitors campaigns bring to the city. Their footfall technology played a crucial role, as this was something we had never tested before. The mJourney team was highly flexible and moved quickly once we had approved the plan. This pilot campaign allowed us to learn a great deal with an accessible budget, which is why we would definitely recommend mJourney. For a future campaign, we see opportunities to scale it up further by adding OOH (Out-of-Home) and unlocking even more insights from the data.”
