Candid launches Live Marketing
Candid Platform launches Live Marketing: a fully marketing-focused AI environment where advertisers and Candid’s own agencies can manage all their strategy, research, campaigns, and media buying better, faster, and more efficiently—while remaining fully secure and without having to share their data with third parties. “AI will handle 90 percent of all operational marketing tasks in the near future,” Candid predicts.
Digital Flyer Activation
For years, the flyer has been one of the most powerful retail tools to inspire and activate consumers. With mJourney’s Digital Flyer Activation, we extend that strength into the mobile domain. Through hyperlocal mobile display campaigns, we bring weekly flyer offers to consumers at exactly the right time and place—close to the store. By combining flyer content with smart location data, technology, and real-time optimization, we ensure consumers see relevant offers when purchase intent is at its peak. The result: greater reach, higher relevance, and measurable increases in store visits.