Competitor conquesting: why the battle for attention is won physically
Most campaigns focus on their own target audience, but miss opportunities where intent is at its highest: with the competitor. With competitor conquesting, we make the battle for attention physical. By deploying geofencing around competitor locations, we reach consumers exactly when they are in the right mindset and actively making choices.
At mJourney, we combine hyper-local targeting with real-time activation and footfall measurement. The result is a strategy that isn’t just about reach, but about driving tangible impact on behavior. This allows us to influence the decision when it truly matters, resulting in a demonstrably higher visit rate.
Conversational ads: why choice leads to better campaigns
Conversational ads transform broadcasting into a dialogue. By offering users a choice, you create immediate engagement and deeper relevance. At mJourney, we combine this interaction with location and context—ensuring brands ask the right question, at the right time, and in the right place.
Through hyper-local mobile display campaigns, we deliver weekly circular offers exactly when and where they matter most: near the store. By combining circular content with smart location data, technology, and real-time optimization, we ensure consumers see relevant deals when the likelihood of purchase is highest.
The result: increased reach, enhanced relevance, and a proven boost in store visits.