Candid launches Live Marketing
Candid Platform launches Live Marketing: a fully marketing-focused AI environment where advertisers and Candid’s own agencies can manage all their strategy, research, campaigns, and media buying better, faster, and more efficiently—while remaining fully secure and without having to share their data with third parties. “AI will handle 90 percent of all operational marketing tasks in the near future,” Candid predicts.
Competitor conquesting: why the battle for attention is won physically
Most campaigns focus on their own target audience, but miss opportunities where intent is at its highest: with the competitor. With competitor conquesting, we make the battle for attention physical. By deploying geofencing around competitor locations, we reach consumers exactly when they are in the right mindset and actively making choices.
At mJourney, we combine hyper-local targeting with real-time activation and footfall measurement. The result is a strategy that isn’t just about reach, but about driving tangible impact on behavior. This allows us to influence the decision when it truly matters, resulting in a demonstrably higher visit rate.
Conversational ads: why choice leads to better campaigns
Conversational ads transform broadcasting into a dialogue. By offering users a choice, you create immediate engagement and deeper relevance. At mJourney, we combine this interaction with location and context—ensuring brands ask the right question, at the right time, and in the right place.
Through hyper-local mobile display campaigns, we deliver weekly circular offers exactly when and where they matter most: near the store. By combining circular content with smart location data, technology, and real-time optimization, we ensure consumers see relevant deals when the likelihood of purchase is highest.
The result: increased reach, enhanced relevance, and a proven boost in store visits.
Digital Flyer Activation
For years, the flyer has been one of the most powerful retail tools to inspire and activate consumers. With mJourney’s Digital Flyer Activation, we extend that strength into the mobile domain. Through hyperlocal mobile display campaigns, we bring weekly flyer offers to consumers at exactly the right time and place—close to the store. By combining flyer content with smart location data, technology, and real-time optimization, we ensure consumers see relevant offers when purchase intent is at its peak. The result: greater reach, higher relevance, and measurable increases in store visits.