Can you briefly describe your role and responsibilities at mJourney?
As Head of Business Development at mJourney, I am responsible for the growth of our location-based advertising proposition. I identify new opportunities, build strong relationships with clients, and collaborate with our team to develop innovative, data-driven campaigns. In short: I make sure more and more brands discover the power of our solutions! 🚀
What makes your job enjoyable or interesting?
What makes my job truly enjoyable and interesting is the opportunity to help build companies like mJourney. It’s incredibly motivating to use my knowledge and experience to contribute to the company’s growth. Every day brings new challenges and opportunities to strengthen our proposition and create impact for our clients.
What makes mJourney unique in the market?
What sets mJourney apart in the market is our holistic approach to local advertising. At a time when local marketing is becoming increasingly important, we offer both online and offline solutions that help brands and organizations effectively reach, inspire, and mobilize their target audiences. From local online display advertising and local audio to Digital Out of Home and print — and soon, connected local TV. To top it off, we offer footfall measurement, allowing us to track how many people actually make their way to a local store or point of interest. This way, we deliver measurable and impactful results for our clients, adding real value!
What do you enjoy doing outside of work? Do you have any hobbies or passions?
Anything related to water sports excites me! Whether it’s cruising around on our boat or paddling on a board, I’m always on the water whenever the weather is nice. It gives me a sense of freedom and energy! In addition, I love running, cycling, and calisthenics – three fantastic ways to stay fit and clear my mind.
What is the last book, podcast, or series you read, listened to, or watched?
“A Bit of Optimism” by Simon Sinek is an amazing podcast that highlights how optimism and leadership can change the world. It offers valuable insights on building trust and making courageous choices. As someone working in advertising, it provides me with tools to foster positive and authentic communication, helping me build stronger relationships with clients and create more impactful campaigns.
Do you have a life motto? Can you explain it?
My life motto, “Live your best life,” is about embracing opportunities, being yourself, and striving for growth and happiness every day. It means making the most of life by doing what gives you energy, both professionally and personally. It’s a reminder to approach life with passion and positivity and to fully enjoy the journey.
The mJourney team from left to right: Vladimir Chernichkin, Cynthia Openneer, Erik Peelen, Inna Chernichkina, Christiaan van Loon, Helen Tong.
