Can you briefly describe your role and responsibilities at mJourney?
I am a campaign manager at mJourney. Together with Inna and Vladimir as a team, I’m responsible for campaigns’ planning, setup, optimization, and reporting.
What makes your job enjoyable or interesting?
What makes my job enjoyable is the constant puzzle-solving. Every campaign brings a unique set of goals and potential to optimize, and finding the right solutions is genuinely rewarding. I love implementing new ad tech and learning emerging platforms and tools, because each one opens fresh ways to drive positive results for clients. On top of that, the dynamic team energy at mJourney keeps things exciting, collaborating with each other, bouncing off ideas, and collectively pushing campaigns to perform better makes the day-to-day work feel anything but routine.
What makes mJourney unique in the market?
mJourney is a bridge that brings online and offline together in programmatic marketing. From our DOOH sync that can capture and reinforce offline impact online, to footfall campaigns that can measure offline results from online ads, our array of location-based technologies helps clients build localized, customized, and measurable campaigns that reach their target audiences while generating actionable insights for the future.
What do you enjoy doing outside of work? Do you have any hobbies or passions?
In my free time, I enjoy cooking, doing sports, and spending time in nature. I also enjoy a wide range of music, from classical to UK garage to acid techno. Staying active, connected, and inspired is what keeps me going.
What is the last book, podcast, or series you read, listened to, or watched?
The last book I read was The Human Condition by Hannah Arendt. The book explores the transformation of humanity and the conditions we create, sustain, and live in. While social media, big data, and AI had not been invented when the book was written, the way of thinking and perspective it posits are incredibly relevant in the information age, and it makes you ponder what it all means for humanity.
Do you have a life motto? Can you explain it?
If there must be one, my life motto would be: “One must imagine Sisyphus happy.” taken from The Myth of Sisyphus by Albert Camus. While there are struggles in life, and sometimes absurdity, we must accept whatever comes before us. Through this acceptance, we can find joy and freedom in the effort we exercise and the agency we assert.
