Objectives
Generate awareness for Adidas among Chinese tourists and drive them to their stores in Paris.
Approach
- Push store visits
- Measure footfall
- Dynamic creatives including store locator
Results
The campaign had an overall duration of one month was ran in Paris. Chinese users were identified through device sim-card origin, language settings, phone providers and third party audience lists. The campaign was running across a selected Chinese whitelist.
Dynamic creatives were used with a real-time store distance and Chinese language settings. One store was used on the Av. De Champs.
With KPI results within industry benchmark and a great number of store visits during the campaign duration, we can speak of a successful
campaign.
Impressions
0
k
Clicks
0
Store Visits
0
