Objectives
Generate awareness for Hugo Boss among Chinese tourists and drive them to their stores in London and Cambridge.
Approach
- Push store visits
- Measure footfall
- Dynamic creatives including store locator
Results
The main KPI was to generate awareness around Hugo Boss and drive store visits during Chinese New Year. The campaign had an overall duration of 24 days and ran in London and Cambridge. Chinese users were identified through device sim-card origin, language settings, phone providers and third-party audience lists. The campaign was running across a selected Chinese whitelist. Dynamic creatives were used with a real-time store distance and Chinese language settings. Eight different stores were targeted.
With KPI results within industry benchmark and a great number of store visits during the campaign duration, we can speak of a successful campaign.
