Objectives
The purpose of this campaign was to create awareness around travellers at Manchester Airport and drive these travellers towards the World Duty Free.
Approach
- Push store visits
- Measure footfall
- Dynamic creatives including store locator
Results
This 2.5-week campaign at Manchester Airport targeted female travellers (aged 18-45) to create awareness of World Duty Free and encourage shop visits. Sharp targeting and optimisation achieved a CTR of 0.42% on 2,376 impressions. Various formats, including rich media and video, were deployed, with the video format having an average viewing time of 18.19 seconds. The 25-34 age group performed best, with publishers such as Elle, Vogue and Cosmopolitan ensuring high interaction. The result: 431 store visits and a strong ROI.
Impressions
0
CTR
0
%
Store visits
0
