Objectives
The main KPI of this campaign was generating awareness for Watches of Switzerland among Chinese and Arabic consumers and drive them to the nearest store in London.
Approach
- Push store visits
- Measure footfall
- Dynamic creatives including store locator
Results
During the summer months of July and August, the campaign ran aimed at generating shop visits in London, reaching audiences through SIM card origin, language settings and and a strict whitelist. A real-time store locator in the banners encouraged visitor traffic to the shops, which was optimized daily based on performance. The campaign was divided into an Arabic and a Chinese variant. The Arabic campaign achieved a higher interaction rate with a store locator (SL%) of 0.58%, while the Chinese audience generated more shop visits (2,783 versus 1,730) due to a wider reach and potentially higher brand loyalty.
Higher volume and engagement were achieved with five creative formats in the local language, with both CTAs in the creatives contributing to achieving the KPIs.
