“As a city marketer, you’re always looking for ways to measure the impact of your work and campaigns. Optimizing for website visitors is one thing, but being able to optimize for actual physical visits to our city was exactly what we were looking for. Thanks to our collaboration with mJourney, we’re not only reaching the right target audience for Apeldoorn, but we’re also generating demonstrable visits to the city. The insights from this first campaign are helping us tailor our messaging even more effectively to our audience. We’re looking forward to taking the next steps together!”
