“As the marketing team at The Hague & Partners, we are always looking for innovative ways to promote The Hague as a cultural destination and genuinely drive more visitors to our beautiful museums. For our recent Big5 footfall campaign, we partnered with mJourney, and we are extremely satisfied with the results.
mJourney applied a data-driven, omnichannel approach that aligned perfectly with our objectives. Through smart use of location-based targeting, dynamic DOOH creatives and mobile display with DOOH sync, they successfully reached both national and international tourists. Continuous optimisation based on real-time data ensured that the budget was used efficiently and that we consistently shifted towards the best-performing creatives and locations.
The numbers speak for themselves: visit targets for both national and international museum visitors were more than achieved, at a very efficient Cost Per Visit. Engagement rates consistently exceeded benchmark levels, demonstrating that the message truly resonated with the target audience. In particular, the impact of Escher, Rembrandt and Mondriaan in the creatives proved remarkably effective.“
