Check out our most
successful projects
At mJourney, we create location-based marketing campaigns that ensure brands are seen at the right moment and in the right place. Using real-time data, creative content, and precise targeting, we help retailers and city marketers drive real impact. Scroll down to explore our cases and get inspired by the results.
Rotterdam Partners
The Rotterdam Partners Museum Campaign positions Rotterdam as a cultural destination through a data-driven location strategy and targeted geofencing aimed at in-market culture lovers.
The Hague & Partners Big5
The Big 5 campaign positioned The Hague as a cultural destination through a smart omnichannel approach, generating 13,000+ museum visits via DOOH–mobile syncing and geofencing.
Woonmall Alexandrium
Data-driven footfall campaign generates over 22,500 visits to Woonmall Alexandrium and boosts showroom traffic through smart use of DOOH sync and mobile display.
Almere City Marketing
The Almere Centrum Summer campaign positioned the city as a versatile summer destination through a smart, data-driven omnichannel LBA approach, using DOOH–mobile syncing and strategic geofencing.
Hero Goodies
The hyper-targeted location-based video banner campaign for Hero Goodies reached young mothers at exactly the right moment during the spring break, achieving a strong context match and a 60% View Through Rate.
Utrecht Marketing – Digital Audio
Emotional audio campaign for Utrecht Marketing reaches 1.9 million listeners and boosts city visits through smart, data-driven targeting.
The Hague & Partners
The location-based Footfall campaign for The Hague & Partners firmly put ‘A Night Out’ on the map. Through smart targeting, continuous optimization, and the right contextual approach, we exceeded the visitor target and delivered 12% more impressions than planned.
Marketing Zaanstreek
Data-driven footfall campaign generates over 8,400 visits to the Zaanstreek and boosts awareness of Zaandam as a tourist destination.
Apeldoorn
Data-driven footfall campaign for Apeldoorn strengthens city image and generates 1,413 visits with 476K impressions and a 0.33% CTR.
Makro
The Makro Summer 2024 campaign combines data-driven location targeting with sharp competitor activation to attract hospitality entrepreneurs to its 17 stores. By leveraging seasonal creatives and real-time optimisation towards the highest visit rates, the campaign generated 1,570 in-store visits. This case demonstrates how mJourney turns digital visibility into measurable results and direct activation for wholesalers.
Vereniging Nederlandse Gemeenten
DOOH & Mobile Display Sync campaign increases awareness of municipal budget cuts with nearly 200K unique users.
Utrecht Marketing
Digital-Out-Of-Home Sync campaign increases visitors by 221%. Winner Dutch Interactive Award.
