The goals
With this campaign, Marketing Zaanstreek wanted to stimulate physical visits to the Zaan region, especially in areas other than the Zaanse Schans. The campaign’s goals were:
- Raising awareness of Zaandam as an attractive destination for visitors and tourists.
- Encouraging engagement through relevant and inspiring creatives.
- Driving visitors to the Zaan region and Zaandam city center, measured through Footfall data.
Our approach
To effectively highlight Zaandam, we launched a data-driven footfall campaign from 17 February until 23 March 2025:
- Location-based targeting to reach potential visitors within relevant geographic zones.
- Strategic exclusion of Amsterdam and the Zaanse Schans during the campaign to stabilize daily visits.
- Utilizing diverse banner formats to measure and optimize effectiveness for engagement and conversion.
- Targeting optimization by focusing ads on major urban areas such as Utrecht, The Hague, and Rotterdam.
The results
The campaign ran for several weeks and delivered strong results:
- Full budget spent, achieving the target of 8,439 visits.
- Engagement rate of 0.30%, indicating strong interaction with the creatives.
- Best-performing banners were the 300×250 format, while the 320×480 format was less effective.
With these insights and optimization strategies, we look forward to another successful campaign flight in 2025.
What Marketing Zaanstreek thinks about the collaboration and the results achieved:
“The Zaan region is incredibly diverse; from nature and industrial heritage to culture, village and city. Thanks to the targeted campaigns with mJourney, we have a clearer understanding of what works and what doesn’t. Making campaigns measurable as a city marketer is a challenge, but thanks to the collaboration with mJourney we can measure how many people have visited the Zaan region after seeing a certain advertisement. A hugely valuable collaboration that we would like to continue!”
Nienke Aussems
Marketing Zaansgtreek 
