Candid launches mJourney – On the spot advertising
Candid announced the launch of mJourney, a location-based advertising specialist. Mobile Journey, a previously acquired company, will be incorporated into this new entity, with Cynthia Openneer appointed as the Commercial Director. mJourney represents a broad vision for location-based advertising and an expansion of Candid’s media portfolio, shifting the focus from solely “Mobile” to a fully location-based “Omnichannel” approach.
