Candid launches mJourney – On the spot advertising
Candid announced the launch of mJourney, a location-based advertising specialist. Mobile Journey, a previously acquired company, will be incorporated into this new entity, with Cynthia Openneer appointed as the Commercial Director. mJourney represents a broad vision for location-based advertising and an expansion of Candid’s media portfolio, shifting the focus from solely “Mobile” to a fully location-based “Omnichannel” approach.
How location-based advertising brought Utrecht 124,000 footfall
At the Optimaal Digitaal event on October 11, Auke Boersma presented to over 100 city marketers, shopping district and city center managers how a smart use of location-based advertising helped promote the city of Utrecht and attract 124,000 physical visitors. This innovative approach, targeting the right audience at the right time, once again proved how important it is to advertise relevantly and specifically in today’s digital world. But how exactly was this success story achieved?
Creature London, Positive London and Positive Netherlands rebrand as Modern Citizen
Creature London, Positive London, and Positive Netherlands including TikTok agency DUNKD have joined forces and will officially rebrand to become Modern Citizens, a new agency designed to meet the evolving needs of modern brands.
Auke Boersma new Chief Commercial Officer Candid Amplify
Auke Boersma has been appointed as Chief Commercial Officer of Candid Amplify, part of the Candid platform, effective April 1. In this role, he is responsible for further developing the media investment management (media trading) services of Candid and he is co-responsible for commercial policies within the Candid media agencies M2|OC & STROOM. Additionally, he will also lead the recently acquired Mobile Journey.
