Can you briefly describe your role and responsibilities at mJourney? 
As a Campaign Manager at mJourney, I oversee the initial planning of potential campaigns, their setup, execution, and optimization, as well as reporting. Additionally, I create banners for clients who do not provide their own. 

What makes your job enjoyable or interesting? 
I love optimizing processes, whether it’s refining an ad campaign, organizing an Excel file full of formulas, or streamlining a workflow that doesn’t quite fit. Making things function at their best and seeing the results of my efforts is what I enjoy most. 

What, in your opinion, makes mJourney unique in the market? 
We are one of the few agencies specializing in footfall measurement. If you ever want to track how many visitors your ads actually bring to a physical store, we can provide that insight. 

What do you enjoy doing outside of work? Do you have any hobbies or passions? 
I enjoy quieter activities like drawing and reading—things I can do in the evening to unwind. 

What is the last book/podcast/series you’ve read/listened to/watched? 
Arcane. I really appreciate the art style and the director’s work. It stands out from most 3D animations, both visually and in terms of storytelling and music integration. 

Do you have a life motto? Could you elaborate? 
I don’t have a specific motto, but I like the saying, “If it’s not broken, don’t touch it.” As much as I enjoy optimizing things to their fullest potential, I have to remind myself that not everything needs my intervention. 

The mJourney team from left to right: Vladimir Chernichkin, Helen Tong, Dennis Lensen, Cynthia Openneer, Dimitris Meijer, Inna Chernichkina, Auke Boersma