Can you briefly describe your role and responsibilities at mJourney? 

I am a Campaign Manager at mJourney. I am one of the people responsible for the initial planning of potential campaigns, setting them up, running and optimising them, as well as reporting. I am also responsible for creating the banners for clients if they do not provide their own.

What makes your job enjoyable or interesting? 

I like optimising things, be it an ad campaign, an Excel file with a ton of formulas, or a process that doesn’t seem to fit right. I like making things work and seeing the fruits of my labour.

What, in your opinion, makes mJourney unique in the market? 

We are one of the few agencies working with footfall measurement, so if you ever want to see how many visitors your ads actually attract to the store, we can help you. 

What do you enjoy doing outside of work? Do you have any hobbies or passions? 

I enjoy quieter activities like drawing and reading—things I can do in the evening to unwind. 

What is the last book/podcast/series you’ve read/listened to/watched? 

Arcane. I really appreciate the art style and the director’s work. It stands out from most 3D animations, both visually and in terms of storytelling and music integration. 

Do you have a life motto? Could you elaborate? 

I don’t have a specific motto, but I like the saying, “If it’s not broken, don’t touch it.” As much as I enjoy optimizing things to their fullest potential, I have to remind myself that not everything needs my intervention. 

The mJourney team from left to right: Vladimir Chernichkin, Cynthia Openneer, Erik Peelen, Inna Chernichkina, Christiaan van Loon, Helen Tong.