Rotterdam Partners
The Rotterdam Partners Museum Campaign positions Rotterdam as the cultural destination through a hyper-relevant, data-driven location-based approach. By deploying strategic geofencing at competing hotspots and international targeting, ‘in-market’ culture enthusiasts were effectively enticed to visit. With 2,097 measurable physical visits — more than double the objective — and a highly efficient Cost per Visit of €0.86, this case proves the power of footfall measurement to demonstrate the direct impact of awareness campaigns.
The Hague & Partners_Big5
The “Big 5” campaign positions The Hague as the cultural destination through an innovative omnichannel approach. By using DOOH–mobile syncing and geofencing, national visitors and London commuters were successfully driven to visit museums in The Hague. Real-time footfall measurement proved the direct impact: over 13,000 physical visits and a measurable uplift in city pride and international awareness.
Almere City Marketing
The Almere Centrum Summer Campaign positions the city as a versatile summer destination through a data-driven, omnichannel LBA approach. By leveraging DOOH-mobile syncing and strategic geofencing, residents within a 45-minute travel radius were precisely activated for dining, retail, and recreation. With 11,645 measurable physical visits, this case demonstrates the direct economic value of smart, location-based activation.
Utrecht Marketing – Digital Audio
Emotional audio campaign for Utrecht Marketing reaches 1.9 million listeners and boosts city visits through smart, data-driven targeting.
The Hague & Partners
The location-based Footfall campaign for The Hague & Partners firmly put ‘A Night Out’ on the map. Through smart targeting, continuous optimization, and the right contextual approach, we exceeded the visitor target and delivered 12% more impressions than planned.
Hero Goodies
The hyper-targeted location campaign for Hero Goodies ensured maximum visibility among young mothers during the spring break. By smartly deploying video banners at relevant locations, such as indoor play centers and daycares, we achieved an impressive View Through Rate of 60% and perfectly matched the moment when parents go out with their children.
Marketing Zaanstreek
Data-driven footfall campaign generates over 8,400 visits to the Zaanstreek and boosts awareness of Zaandam as a tourist destination.
Woonmall Alexandrium
Data-driven footfall campaign generates over 22,500 visits to Woonmall Alexandrium and boosts showroom traffic through smart use of DOOH sync and mobile display.
Apeldoorn
Data-driven footfall campaign for Apeldoorn strengthens city image and generates 1,413 visits with 476K impressions and a 0.33% CTR.
Makro
The Makro Summer 2024 campaign combines data-driven location targeting with sharp competitor activation to attract hospitality entrepreneurs to its 17 stores. By leveraging seasonal creatives and real-time optimisation towards the highest visit rates, the campaign generated 1,570 in-store visits. This case demonstrates how mJourney turns digital visibility into measurable results and direct activation for wholesalers.
