Competitor conquesting: why the battle for attention is won physically
Most campaigns focus on their own target audience, but miss opportunities where intent is at its highest: with the competitor. With competitor conquesting, we make the battle for attention physical. By deploying geofencing around competitor locations, we reach consumers exactly when they are in the right mindset and actively making choices.
At mJourney, we combine hyper-local targeting with real-time activation and footfall measurement. The result is a strategy that isn’t just about reach, but about driving tangible impact on behavior. This allows us to influence the decision when it truly matters, resulting in a demonstrably higher visit rate.
Conversational ads: why choice leads to better campaigns
Conversational ads transform broadcasting into a dialogue. By offering users a choice, you create immediate engagement and deeper relevance. At mJourney, we combine this interaction with location and context—ensuring brands ask the right question, at the right time, and in the right place.
Through hyper-local mobile display campaigns, we deliver weekly circular offers exactly when and where they matter most: near the store. By combining circular content with smart location data, technology, and real-time optimization, we ensure consumers see relevant deals when the likelihood of purchase is highest.
The result: increased reach, enhanced relevance, and a proven boost in store visits.
Meet: Luyuyang Li
We are pleased to introduce Luyuyang: as a Campaign Manager at mJourney, he is the driving force behind the planning, setup, and optimization of our campaigns. With his analytical mindset and passion for innovative ad tech, Luyuyang helps brands reach their target audiences effectively and through a data-driven approach – from strategy and execution to the realization of measurable results.Erik builds and maintains strong client relationships, guides brands in setting up and optimizing omnichannel campaigns, and ensures every client gets the most out of mJourney. His passion for innovation, customer development, and results-driven work makes him a driving force behind the growth of both our clients and mJourney itself.
Curious about Erik’s vision on customer success, his approach at mJourney, and what energizes him – both at work and beyond? We asked him a few questions.
Meet: Erik Peelen
We’re pleased to introduce Erik Peelen: as Customer Success Manager at mJourney, he is the vital link between our innovative location-based advertising solutions and our clients’ success. With his strategic mindset and years of experience in digital media, Erik helps brands connect with their audiences in a personal and effective way – from onboarding to delivering measurable growth.
Erik builds and maintains strong client relationships, guides brands in setting up and optimizing omnichannel campaigns, and ensures every client gets the most out of mJourney. His passion for innovation, customer development, and results-driven work makes him a driving force behind the growth of both our clients and mJourney itself.
Curious about Erik’s vision on customer success, his approach at mJourney, and what energizes him – both at work and beyond? We asked him a few questions.
Meet Christiaan van Loon
We would like to introduce our mJourney team. Christaan van Loon is the Head of Business Development at mJourney and has a passion for growth and innovation in the world of location-based advertising. With his strategic mindset and years of experience, he helps brands reach their target audiences more effectively. His focus? Identifying new opportunities, building strong client relationships, and delivering impactful, data-driven campaigns.
We asked Christaan a few questions to learn more about him, his role at mJourney, and what gives him energy, both in and outside of work.
Meet Inna Chernichkina
We would like to introduce our mJourney team. Inna Chernichkina is the Campaign Manager at mJourney. Inna has been with mJourney for five years, starting as a QA Specialist before transitioning to Campaign Manager. Inna is passionate about data, process improvement, and art, ensuring everything runs smoothly. We asked her a few questions to find out more about her and her role at mJourney.
Meet Auke Boersma
We would like to introduce our mJourney team. Auke Boersma is the Chief Commercial Officer at Candid platform and has 24 years of experience in the digital industry. He focuses on business growth, expansion, and the management of digital solutions and companies, and he holds overall commercial responsibility for initiatives such as mJourney within the Candid platform. We asked him a few questions to learn more about him and his role at mJourney.