On the spot
advertising

Amplify your brand with our omnichannel, location-based advertising solutions

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On the spot
advertising

Strengthen your brand with our omnichannel, location-based advertising solutions

Welcome to mJourney

Where media and precision meet in location-based advertising.

As a managed service provider, we develop smart, targeted location-based advertising solutions at the intersection of technology, data, and media. Leveraging the latest media and targeting technologies, mobile device synchronization and a deep understanding of consumer behavior, we help you connect with your audience in a personal and relevant way.

This is how we turn your objectives and our years of experience and expertise into tangible value, measurable results, and long-term impact.

Vrouw zit aan een bureau in een lichte, moderne ruimte en kijkt naar haar smartphone.

Measurable
business outcomes

With our location-based advertising services, we ensure that your brand’s message reaches the right audience, at the right time, through the right media channel, and in the right place. You’ll gain access to measurable KPIs from the offline world, such as Store Visits and Cost per Store Visitor, along with the first evaluated data, such as ROI based on visitors. We make all of this transparent through a real-time dashboard. Fully transparent, cookieless and GDPR-compliant. 

Advanced solutions for channels and location

With our various media channels and location-targeting tools, such as Footfall Measurement, DOOH Sync, retargeting, and GPS-based precision, we are able to deliver next-level performances with the generated audiences.

Data, technology & AI

Today’s world is empowered by AI solutions. But without the skilled professional, an AI tool remains just an instrument. The best results are achieved when a skilled specialist knows how to unlock AI capabilities to their fullest. Over the past few years, our experienced team has developed the industry-leading technologies and has co-piloted various AI solutions to ensure and elevate the quality and performance of your success. We deploy AI automation tools to accelerate and simplify our AdOps processes, combining advanced technology with true craftsmanship.

Recent cases

- Digital innovation with great customers

Rotterdam Partners

The Rotterdam Partners Museum Campaign positions Rotterdam as a cultural destination through a data-driven location strategy and targeted geofencing aimed at in-market culture lovers.
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The Hague & Partners Big5

The Big 5 campaign positioned The Hague as a cultural destination through a smart omnichannel approach, generating 13,000+ museum visits via DOOH–mobile syncing and geofencing.
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Woonmall Alexandrium

Data-driven footfall campaign generates over 22,500 visits to Woonmall Alexandrium and boosts showroom traffic through smart use of DOOH sync and mobile display.
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Almere City Marketing

The Almere Centrum Summer campaign positioned the city as a versatile summer destination through a smart, data-driven omnichannel LBA approach, using DOOH–mobile syncing and strategic geofencing.
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Hero Goodies

The hyper-targeted location-based video banner campaign for Hero Goodies reached young mothers at exactly the right moment during the spring break, achieving a strong context match and a 60% View Through Rate.
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Utrecht & Partners – Digital Audio   

Emotional audio campaign for Utrecht & Partners reaches 1.9 million listeners and boosts city visits through smart, data-driven targeting.
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Testimonials

“The collaboration with mJourney was primarily focused on gaining clear insight into how many visitors campaigns bring to the city. Their footfall technology played a crucial role, as this was

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Claire van Schagen

Marketing Strategist

“As the marketing team of The Hague & Partners, we continuously seek innovative ways to promote The Hague as a cultural destination and attract more visitors to our beautiful museums.

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Suzanne Fillekes

International Campaign Marketer

“Working with mJourney elevated our summer campaign for Almere Centrum to the next level. Thanks to their data-driven approach and smart combination of DOOH and Mobile Display, we not only

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Suzan Özertem

Marketing Lead Almere Centrum

“The digital audio campaign we developed together with mJourney, Talpa, and our creative agency Happy Horizon exceeded our expectations. Thanks to smart targeting and the commercial’s narrative, human approach, we

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Rosan Put

Teamleader Leisure

“The Zaanstreek region is incredibly diverse, offering everything from nature and industrial heritage to culture, village life, and city experiences. Thanks to our targeted campaigns with mJourney, we now have

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Nienke Aussems

Campaign Manager

“The campaign aligned perfectly with the spring break—a key moment when parents spend time with their children. Being present at indoor play centres proved to be especially effective.”

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“We were immediately enthusiastic after launching our first mJourney campaign. The results far exceeded our expectations. It’s also great that mJourney provides additional data, such as mapping out actual visitors

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“As a city marketer, you’re always looking for ways to measure the impact of your work and campaigns. Optimizing for website visitors is one thing, but being able to optimize

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Chris van Keulen

Campaign marketer

“With this summer campaign, we successfully attracted more (hospitality) entrepreneurs to our branches in a smart way. Thanks to the data-driven approach, combined with creative and seasonal messaging, we saw

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Nadine Niessen

Marketing Expert SCO

Latest news

mjourney

Meet Auke Boersma

20 February 2025

- 2 min. read

We would like to introduce our mJourney team. Auke Boersma is the Chief Commercial Officer at Candid platform and has 24 years of experience in the digital industry. He focuses on business growth, expansion, and the management of digital solutions and companies, and he holds overall commercial responsibility for initiatives such as mJourney within the Candid platform. We asked him a few questions to learn more about him and his role at mJourney.
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Auke Boersma
Erik Peelen_04_1x1 (1)

Meet: Erik Peelen

23 July 2025

- 3 min. read

We’re pleased to introduce Erik Peelen: as Customer Success Manager at mJourney, he is the vital link between our innovative location-based advertising solutions and our clients’ success. With his strategic mindset and years of experience in digital media, Erik helps brands connect with their audiences in a personal and effective way – from onboarding to delivering measurable growth. Erik builds and maintains strong client relationships, guides brands in setting up and optimizing omnichannel campaigns, and ensures every client gets the most out of mJourney. His passion for innovation, customer development, and results-driven work makes him a driving force behind the growth of both our clients and mJourney itself. Curious about Erik’s vision on customer success, his approach at mJourney, and what energizes him – both at work and beyond? We asked him a few questions.
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Erik Peelen
Christiaan van Loon-3

Meet Christiaan van Loon

20 February 2025

- 2 min. read

We would like to introduce our mJourney team. Christaan van Loon is the Head of Business Development at mJourney and has a passion for growth and innovation in the world of location-based advertising. With his strategic mindset and years of experience, he helps brands reach their target audiences more effectively. His focus? Identifying new opportunities, building strong client relationships, and delivering impactful, data-driven campaigns. We asked Christaan a few questions to learn more about him, his role at mJourney, and what gives him energy, both in and outside of work.
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Christiaan van Loon

NEW

Put your store on the radar

How location-based advertising makes retail marketing more effective

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