Rotterdam Partners

The Rotterdam Partners Museum Campaign positions Rotterdam as a cultural destination through a data-driven location strategy and targeted geofencing aimed at in-market culture lovers.

The Hague & Partners Big5

The Big 5 campaign positioned The Hague as a cultural destination through a smart omnichannel approach, generating 13,000+ museum visits via DOOH–mobile syncing and geofencing.

Woonmall Alexandrium

Data-driven footfall campaign generates over 22,500 visits to Woonmall Alexandrium and boosts showroom traffic through smart use of DOOH sync and mobile display.

Almere City Marketing

The Almere Centrum Summer campaign positioned the city as a versatile summer destination through a smart, data-driven omnichannel LBA approach, using DOOH–mobile syncing and strategic geofencing.

Hero Goodies

The hyper-targeted location-based video banner campaign for Hero Goodies reached young mothers at exactly the right moment during the spring break, achieving a strong context match and a 60% View Through Rate.

The Hague & Partners

The location-based Footfall campaign for The Hague & Partners firmly put ‘A Night Out’ on the map. Through smart targeting, continuous optimization, and the right contextual approach, we exceeded the visitor target and delivered 12% more impressions than planned.

Marketing Zaanstreek

Data-driven footfall campaign generates over 8,400 visits to the Zaanstreek and boosts awareness of Zaandam as a tourist destination.

Apeldoorn

Data-driven footfall campaign for Apeldoorn strengthens city image and generates 1,413 visits with 476K impressions and a 0.33% CTR.

Makro

The Makro Summer 2024 campaign combines data-driven location targeting with sharp competitor activation to attract hospitality entrepreneurs to its 17 stores. By leveraging seasonal creatives and real-time optimisation towards the highest visit rates, the campaign generated 1,570 in-store visits. This case demonstrates how mJourney turns digital visibility into measurable results and direct activation for wholesalers.

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How location-based advertising makes retail marketing more effective