Rotterdam Partners
“The primary reason for partnering with mJourney was to learn whether data could demonstrate how many visitors the city receives as a result of campaigns. mJourney’s footfall measurement technology played a crucial role in this, as it was something we had never experimented with before. The mJourney team was highly flexible and moved quickly from […]
The Hague & Partners
“As the marketing team at The Hague & Partners, we are always looking for innovative ways to promote The Hague as a cultural destination and genuinely drive more visitors to our beautiful museums. For our recent Big5 footfall campaign, we partnered with mJourney, and we are extremely satisfied with the results. mJourney applied a data-driven, […]
Almere City Marketing
“Working with mJourney elevated our summer campaign for Almere Centrum to the next level. Thanks to their data-driven approach and smart combination of DOOH and Mobile Display, we not only increased visibility but also attracted more visitors to the city center. The results speak for themselves: over 11,600 physical visitors, an economic value of more […]
Utrecht Marketing
“The digital audio campaign we developed together with mJourney, Talpa, and our creative agency Happy Horizon exceeded our expectations. Thanks to smart targeting and the commercial’s narrative, human approach, we managed to capture our audience’s attention in a compelling way. The impressive 96% completion rate and broad reach demonstrate that audio is a powerful medium […]
Marketing Zaanstreek
“The Zaanstreek region is incredibly diverse, offering everything from nature and industrial heritage to culture, village life, and city experiences. Thanks to our targeted campaigns with mJourney, we now have clearer insights into what works and what doesn’t. Measuring the impact of campaigns as a city marketer is always a challenge, but our collaboration with […]
Hero Goodies
“The campaign aligned perfectly with the spring break—a key moment when parents spend time with their children. Being present at indoor play centres proved to be especially effective.”
Woonmall Alexandrium
“We were immediately enthusiastic after launching our first mJourney campaign. The results far exceeded our expectations. It’s also great that mJourney provides additional data, such as mapping out actual visitors generated by our campaign. Based on the success of this first campaign, we have adjusted our media plan for future campaigns to place even more […]
Apeldoorn Partners
“As a city marketer, you’re always looking for ways to measure the impact of your work and campaigns. Optimizing for website visitors is one thing, but being able to optimize for actual physical visits to our city was exactly what we were looking for. Thanks to our collaboration with mJourney, we’re not only reaching the […]
Makro
“With this summer campaign, we successfully attracted more (hospitality) entrepreneurs to our branches in a smart way. Thanks to the data-driven approach, combined with creative and seasonal messaging, we saw not only an increase in visitor numbers, but also greater engagement with our products. In particular, the use of competitor targeting and creative focus on […]
Vereniging Nederlandse Gemeenten
“By adding mJourney to VNG’s campaign, we were able to significantly increase the number of contacts with our target audience. Their technology allowed us to identify users who had seen the digital out of home message, enabling us to create an additional touchpoint via mobile. This helped us build a higher contact frequency within our […]
