Meet Auke Boersma
We would like to introduce our mJourney team. Auke Boersma is the Chief Commercial Officer at Candid platform and has 24 years of experience in the digital industry. He focuses on business growth, expansion, and the management of digital solutions and companies, and he holds overall commercial responsibility for initiatives such as mJourney within the Candid platform. We asked him a few questions to learn more about him and his role at mJourney.
Meet Christiaan van Loon
We would like to introduce our mJourney team. Christaan van Loon is the Head of Business Development at mJourney and has a passion for growth and innovation in the world of location-based advertising. With his strategic mindset and years of experience, he helps brands reach their target audiences more effectively. His focus? Identifying new opportunities, building strong client relationships, and delivering impactful, data-driven campaigns.
We asked Christaan a few questions to learn more about him, his role at mJourney, and what gives him energy, both in and outside of work.
Meet Helen Tong
We would like to introduce our mJourney team. Helen Tong is the Senior Campaign Manager at mJourney. She is a marketing professional with a background in Digital Marketing and Communication. With five years of experience in affiliate marketing, she has further refined her skills in performance marketing. In this interview, she offers valuable insights into her role within the company and shares her perspective on the unique culture and expertise that set mJourney apart in the market.
Meet Inna Chernichkina
We would like to introduce our mJourney team. Inna Chernichkina is the Campaign Manager at mJourney. Inna has been with mJourney for five years, starting as a QA Specialist before transitioning to Campaign Manager. Inna is passionate about data, process improvement, and art, ensuring everything runs smoothly. We asked her a few questions to find out more about her and her role at mJourney.
Meet Vladimir Chernichkin
We would like to introduce our mJourney team. Vladimir Chernichkin is Head of Operations at mJourney. In this interview we delve into his role in driving innovation and operational excellence, to his personal passions and outlook on life. Vladimir gives us an insightful glimpse into the unique culture and expertise that make mJourney stand out in the market.
Meet Cynthia Openneer
We would like to introduce our mJourney team. Cynthia Openneer is our newest team member and recently started as Commercial Director. With more than 20 years of experience in both strategic and tactical roles within the media industry, she has a deep understanding of advertisers’ needs and the value of integrated omnichannel campaigns. We asked her a few questions to find out more about her and her role at mJourney.
Candid launches mJourney – On the spot advertising
Candid announced the launch of mJourney, a location-based advertising specialist. Mobile Journey, a previously acquired company, will be incorporated into this new entity, with Cynthia Openneer appointed as the Commercial Director. mJourney represents a broad vision for location-based advertising and an expansion of Candid’s media portfolio, shifting the focus from solely “Mobile” to a fully location-based “Omnichannel” approach.
How location-based advertising brought Utrecht 124,000 footfall
At the Optimaal Digitaal event on October 11, Auke Boersma presented to over 100 city marketers, shopping district and city center managers how a smart use of location-based advertising helped promote the city of Utrecht and attract 124,000 physical visitors. This innovative approach, targeting the right audience at the right time, once again proved how important it is to advertise relevantly and specifically in today’s digital world. But how exactly was this success story achieved?
Creature London, Positive London and Positive Netherlands rebrand as Modern Citizen
Creature London, Positive London, and Positive Netherlands including TikTok agency DUNKD have joined forces and will officially rebrand to become Modern Citizens, a new agency designed to meet the evolving needs of modern brands.
Auke Boersma new Chief Commercial Officer Candid Amplify
Auke Boersma has been appointed as Chief Commercial Officer of Candid Amplify, part of the Candid platform, effective April 1. In this role, he is responsible for further developing the media investment management (media trading) services of Candid and he is co-responsible for commercial policies within the Candid media agencies M2|OC & STROOM. Additionally, he will also lead the recently acquired Mobile Journey.
