Meet Auke Boersma
We would like to introduce our mJourney team. Auke Boersma is the Chief Commercial Officer at Candid platform and has 24 years of experience in the digital industry. He focuses on business growth, expansion, and the management of digital solutions and companies, and he holds overall commercial responsibility for initiatives such as mJourney within the Candid platform. We asked him a few questions to learn more about him and his role at mJourney.
Meet: Erik Peelen
We’re pleased to introduce Erik Peelen: as Customer Success Manager at mJourney, he is the vital link between our innovative location-based advertising solutions and our clients’ success. With his strategic mindset and years of experience in digital media, Erik helps brands connect with their audiences in a personal and effective way – from onboarding to delivering measurable growth.
Erik builds and maintains strong client relationships, guides brands in setting up and optimizing omnichannel campaigns, and ensures every client gets the most out of mJourney. His passion for innovation, customer development, and results-driven work makes him a driving force behind the growth of both our clients and mJourney itself.
Curious about Erik’s vision on customer success, his approach at mJourney, and what energizes him – both at work and beyond? We asked him a few questions.
Meet Christiaan van Loon
We would like to introduce our mJourney team. Christaan van Loon is the Head of Business Development at mJourney and has a passion for growth and innovation in the world of location-based advertising. With his strategic mindset and years of experience, he helps brands reach their target audiences more effectively. His focus? Identifying new opportunities, building strong client relationships, and delivering impactful, data-driven campaigns.
We asked Christaan a few questions to learn more about him, his role at mJourney, and what gives him energy, both in and outside of work.
Meet Helen Tong
We would like to introduce our mJourney team. Helen Tong is the Senior Campaign Manager at mJourney. She is a marketing professional with a background in Digital Marketing and Communication. With five years of experience in affiliate marketing, she has further refined her skills in performance marketing. In this interview, she offers valuable insights into her role within the company and shares her perspective on the unique culture and expertise that set mJourney apart in the market.
Meet Inna Chernichkina
We would like to introduce our mJourney team. Inna Chernichkina is the Campaign Manager at mJourney. Inna has been with mJourney for five years, starting as a QA Specialist before transitioning to Campaign Manager. Inna is passionate about data, process improvement, and art, ensuring everything runs smoothly. We asked her a few questions to find out more about her and her role at mJourney.
Meet Vladimir Chernichkin
We would like to introduce our mJourney team. Vladimir Chernichkin is Head of AdOperations at mJourney. In this interview we delve into his role in driving innovation and operational excellence, to his personal passions and outlook on life. Vladimir gives us an insightful glimpse into the unique culture and expertise that make mJourney stand out in the market.
Meet Cynthia Openneer
We would like to introduce our mJourney team. Cynthia Openneer is our newest team member and recently started as Commercial Director. With more than 20 years of experience in both strategic and tactical roles within the media industry, she has a deep understanding of advertisers’ needs and the value of integrated omnichannel campaigns. We asked her a few questions to find out more about her and her role at mJourney.
Dennis Lensen new Head of Media Investment
As of May 1, Candid has appointed Dennis Lensen as Head of Media Investment. In this role, he succeeds Michel Frank (64), who has decided to leave the company after a valuable period at Candid.
Candid launches mJourney – On the spot advertising
Candid announced the launch of mJourney, a location-based advertising specialist. Mobile Journey, a previously acquired company, will be incorporated into this new entity, with Cynthia Openneer appointed as the Commercial Director. mJourney represents a broad vision for location-based advertising and an expansion of Candid’s media portfolio, shifting the focus from solely “Mobile” to a fully location-based “Omnichannel” approach.
How location-based advertising brought Utrecht 124,000 footfall
At the Optimaal Digitaal event on October 11, Auke Boersma presented to over 100 city marketers, shopping district and city center managers how a smart use of location-based advertising helped promote the city of Utrecht and attract 124,000 physical visitors. This innovative approach, targeting the right audience at the right time, once again proved how important it is to advertise relevantly and specifically in today’s digital world. But how exactly was this success story achieved?
